Steve Tarter of the Peoria, Illinois
Journal Star "went medieval" when he visted with Valerie Lilley of Sofi's Stitches to discuss the meaning of "dressing for success" medieval style.
'"We look to break the US$1 million mark in sales this year," she said of the company started almost 10 years ago when Lilley bought an armload of fabric and made a dozen outfits that sold quickly at an event hosted by the Society for Creative Anachronism, a group that celebrates living in pre-17th century Europe.'
Medieval clothing sells not
Sofi's Stitches Authenticity
Valerie Lilley
CEO, Sofi's Stitches Inc.
Please Read the Article Never Said Authentic
This is an article to promote small businesses in Peoria. As such it was mostly concerned with how Ms. Lilley began her business and how she is doing within it. This was addressed as she will hopefully hit her $1 Million Dollar in Sales this year mark. Quite the accomplishment for a Clothing line.
Ms. Lilley never in any way stated her desings were completely authentic. She never said her line is made from Linen or Wool or gasp! Hand sewn She did say she sold out her first year doing this at an SCA event....hmmm I guess people were not too choosey then.
In the article she was quoted to say "It's the allure of fantasy and romance. It gets bigger each year," So Ms. Lilley clearly states in fact? That her designs are for fun. She does again remark that while wedding gowns of that era were not white she is catering to her audience and she makes White Wedding Gowns.
She is not flying any flag of authenticiy, she did not claim to raise the darn flag she did not even try to sew one up on her GASP sewing machine. She is making a living at catering to people who go to faire. She is employing people to help her make her goals and achieve.
So what is wrong with her?
You infer that she must be authentic? How many other Faire Businesses are such?
Cilean