Southern California Author Creates Modern Code of Chivalry

Using the Code of Chivalry to address ethical issues and personal dilemmas in business, education, relationships, parenting and sports, author and speaker Scott Farrell brings the Seven Knightly Virtues to the modern world. PRESS RELEASE

San Diego, CA - March 17, 2003 - Public fascination with history has been on the rise in recent years. Living history organizations, Renaissance Pleasure Faires and popular movies like Braveheart, Gladiator and even The Lord of the Rings have given thousands of people the experience of "going back in time."

But author and speaker Scott A. Farrell feels that real-life "time travel" should be a two-way street -- he believes the lessons of the past should come forward to enrich the modern world. Through his website, , and his Chivalry Today seminars and forthcoming educational DVD, Scott shows audiences that the gallant, romantic ideal of "chivalry" can bring a renewed focus on ethics, honor, duty and personal integrity in the world of the 21st century.

Through his weekly on-line column and his presentations to community groups like the Kiwanis, Optimists and Boy Scouts, Scott proves that the Code of Chivalry is dynamic and contemporary, with applications in the realms of business, sports, parenting and relationships in today's society. Scott says that Chivalry Today is "a celebration of the knight in shining armor within us all."

The Code of Chivalry was created during the Middle Ages (the time of kings and castles) as a means of bringing peace and order to a world of violence and chaos. Many people know of chivalry through fantasy movies like The Lord of the Rings or novels like Michael Crichton's Timeline, and are only beginning to discover how the concept can be applied to today's competitive, goal-oriented, media-driven society. Through his 20-year involvement in the living history movement, Scott knows that chivalry is an effective way of addressing the difficult questions that arise when real people struggle to balance ambition with integrity, and personal achievement with self-restraint.

Scott emphasizes that Chivalry Today is not about armor, swords and battles. "The Code of Chivalry blends professional ethics, good sportsmanship, integrity and self-discipline," he says. "It brought order and honor to a turbulent society, and it can do the same in today's world, even if you've never heard of the Middle Ages or the Knights of the Round Table."

The Chivalry Today website is a meeting place for everyone who is fascinated by this growing movement. Visitors to the site can:

  • Discover the Seven Knightly Virtues of the Code of Chivalry Today
  • Read essays by columnists such as Frank Schaeffer, Michael Josephson and Jim Warda
  • Subscribe to Scott Farrell's free weekly "Chivalry Today" on-line column
  • Share touching, real-life stories of modern "knights in shining armor."

Everyone with an interest in ethics, values and personal improvement will want to discover Chivalry Today. Scott Farrell is eager to share this concept with others through on-air programming, magazines and the Internet, and he is available for interviews or topic-specific article commissions by e-mailing


Q: What is "Chivalry Today" and where did this concept come from?

Scott Farrell: It's a blend of admirable personal qualities, including honesty, strength and graciousness. Although the Code of Chivalry was created over 1,000 years ago, interest in the concept has been renewed by the "living history" movement, which has demonstrated that chivalry is much more than the romantic, idealistic concept we all learned about in high school.

Q: Do you need to wear a suit of armor to understand the Code of Chivalry?

SF: Absolutely not. Chivalry Today addresses ethical conduct and personal values, and those things are timeless. Just look at the list of the Seven Knightly Virtues that make up the Code of Chivalry: courage, justice, generosity, mercy, faith, nobility and hope. Those are ideals that we all should strive for in our careers, our family lives and our personal attitudes.

Q: Why does everyone believe that chivalry is dead?

SF: People once thought that the gender-based social courtesies of our grandparents' generation perpetuated the stereotype of women as weak and helpless, and that was interpreted as part of an outdated social structure that incorporated the Code of Chivalry. But in today's world, where women can be successful entrepreneurs, athletes, executives and students, men and women alike can be called "knights in shining armor." Courtesy and gallantry are only window dressing compared to the core values of duty and respect embodied by Chivalry Today. In the wake of terrorism, tragedy and corporate scandals, everyone is reassessing the importance of character and integrity, and building strong and honorable personal values is what the Code of Chivalry is all about. That's why so many people have come to the website and my seminars to discover Chivalry Today.

Scott Farrell is available for comments and interviews about Chivalry Today through Shining Armor Enterprises. He can be reached at (619) 449-1407, or