Shopping in the Renaissance

The Yale University Press looks at Shopping in the Renaissance: Consumer Cultures in Italy, 1400-1600, a new book by Evelyn Welch, which looks at the social anxieties of the Renaissance marketplace.

The Yale University Press writes:

"Evelyn Welch draws on wide-ranging sources to expose the fears, anxieties, and social possibilities of the Renaissance marketplace and to show the impact of these attitudes on developing urban spaces. She considers transient forms of sales such as fairs, auctions, and lotteries as well as consumers themselves. Finally, she explores antiquities and indulgences, both of which posed dramatic challenges to contemporary notions of market value and to the concept of commodification itself."

The complete review is available on their website.

The New York Times has also published the first chapter of the book at:
http://www.nytimes.com/2005/12/04/books/chapters/1204-1st-welch.html?ex=...