Marketing Robin Hood

"In the past, attempts to promote Robin Hood have been regarded as flimsy and lightweight and it needs something to really hold the public's imagination," said Ted Cantle who would like to see his home town of Nottingham, England do more to promote the famous outlaw.

The problem for the city is that little exists there about the historical Robin Hood, who was largely a fictional character in ballads and plays. Add to that, the fixtures of the legend: Nottingham Castle and Sherwood Forest, are hardly to be found.