Local mead: "It's like it's 1380 all over again"

According to Woody Drake of Brothers Drake meadery in Columbus, Ohio, the mead-making business is booming in the United States, thanks largely to the new trend in eating - and drinking - local products. Tim Fitzsimmons of NPR's Weekend Edition has the audio story.

"Oren Benary, Brothers Drake's general manager, describes the meadery as 'truly local.' All ingredients are bought and all products are sold locally. 'It's a very old idea where you make what you consume and you consume what you make and there's nothing wrong with that,' he says."

And mead is the up and coming drink. "Somebody came in the other day and they saw our place and they said, 'Wow this place is hip,'" Benary says. "And I looked at the person and said, 'Yeah mead is hip, imagine that." And hip means business, like it's 1380 all over again.