According to the article, mead is "not just for jousting tournaments anymore." From the article:
Until recently, the only people who drank mead went to Renaissance Faires. But fermented-honey wine is no longer just for damsels in braids. Mead, which dates back to ancient Egypt, is landing on the menus of great restaurants (the French Laundry no less), and sparking interest among people looking to drink, sell, and produce rustic, regional beverages.