Battling for cheese

You've heard of "Bowling for Dollars?" In England, it's battling for cheese, a publicity stunt to determine who claims bragging rights for the best bleu cheese between representatives of France's Saint Agur and Britain's Stilton.

The battle took place on Baker Street and was waged between two mounted knights in armor, Saint Agur and St Ilton. The battle was sponsored by the French cheese company Bongrain.