In the 1970s, the National Hedgerow Society was formed to help save the remaining hedges and promote the skill of hedge laying. Even competitions to construct new hedges have become popular. "Now, says Robin Page from Gloucestershire, the NHS chairman, business is booming for the hedgers. 'We're seeing more hedges being laid and many more people coming into the profession. It's a much healthier business than it has been for a long time, and the competitions are a way of improving skills.'"