From the article:
“People have this perception that chivalry was lost in the past,” Scott Farrell says, speeding back up in his Honda Accord after the girl has ridden across. “Or that it doesn’t have anything to do with us today. Or it’s kind of absurd. So I came up with this notion of putting together an educational program that looked at the ideals of chivalry, both in their authentic sense, as a warrior’s code, and to look at how that warrior’s code still kind of affects us today."