SCA hinders mead's popularity, according to Slate article

Nicholas Day of Slate online magazine discusses the renewed popularity of mead among foodies and others interested in unusual alcoholic beverages, linking it to the current interest in bees and honey. The article quotes mead-maker David Myers who feels that the drink's popularity within the SCA is detrimental to increasing mead's commercial sales.

From the article:

Mead-maker David Myers of Colorado's Redstone Meadery said, "Mead is something that comes around like clockwork every 2,000 to 3,000 years." But despite its seemingly sudden upswing, mead isn't likely to reattain its crazy medieval popularity. Unlike once-forgotten, now-prized goods like heirloom tomatoes, mead won't even make the foodie mainstream. That's partly because it has a horrible image problem — currency with the Society for Creative Anachronism is not exactly a signifier of great commercial promise.