SCA news sites

Board of Directors Announces Position Opening: Corporate Treasurer

East Kingdom Gazette - Thu, 2017-02-09 00:34

The message below was published Tuesday, February 7th via the SCA Board of Directors Announcements email list (announcements@lists.sca.org)

The Board of Directors is accepting applications for the position of Corporate Treasurer.  This is a part-time, stipend position, which requires approximately 5-10 hours per week except when finalizing the yearly budget.

Applicants must be available for at least the October quarterly Board Discussion Session (typically held on Friday), in addition to the October Board meeting (typically on Saturday).  Additional traveling may be required.

Skills:

1)  Working knowledge of basic financial spreadsheet program (QuickBooks or other);

2)  Experience with managing budgets and financial forecasting, including tracking and analyzing variances;

3)  Basic suite of office communication skills – spreadsheets, presentations, Word, etc.

4)  Preference for degree in accounting or finance.

Duties of the Treasurer

Maintain knowledge of the organization and personal commitment to its goals and objectives.

Work with the Society Exchequer, the Vice President for Corporate Operations and the outside accountant to ensure all financial filings are maintained.

Work with the Society Exchequer to ensure that our relationships with third party financial vendors (i.e. banks) are maintained.

Understand financial accounting for nonprofit organizations.

Work with the President and the Vice President of Corporate Operations to ensure that appropriate financial reports are made available to the Board on a timely basis.

Prepare and present the annual budget to the Board of Directors.

Develop and maintain internal control policies, guidelines, and procedures for activities such as budget administration.

Work with the Society Exchequer, President and the Vice President of Corporate Operations to maintain and improve internal control policies, guidelines and procedures for PayPal.

Analyze the financial details of past, present, and expected operations in order to identify development opportunities and areas where improvement is needed.

Evaluate needs for procurement of funds and investment of surpluses, and make appropriate recommendations.

Ensure development and broad review of financial policies and procedures.

Maintain current knowledge of organizational policies and procedures, federal and state policies and directives, and current accounting standards.

Interested applicants should send a letter of interest, together with modern and SCA qualifications, via hardcopy to:

Renee Signorotti
Society for Creative Anachronism
PO Box 360789
Milpitas, CA  95036-0789

Courtesy copies should be provided via email to:
resumes@sca.org
treasurer@sca.org.

The deadline for applications is April 1, 2017.
Comments are strongly encouraged and can be sent to:
SCA Inc.
Box 360789
Milpitas,  CA 95036

You may also email comments@lists.sca.org.

This announcement is an official informational release by the Society for Creative Anachronism , Inc.  Permission is granted to reproduce this announcement in its entirety in newsletters, websites and electronic mailing lists.


Filed under: Announcements, Corporate Tagged: corporate, corporate announcements

Arts & Sciences Research Paper #17: You Won’t Believe How They Went!

East Kingdom Gazette - Wed, 2017-02-08 16:49

Our seventeenth A&S Research Paper takes a turn to the lighthearted, and comes to us from Mistress Aildreda de Tamworthe of the Barony of Carolingia. She offers a tabloids-eye view of some of the more ghastly deaths of the medieval period – not necessarily to be considered for our lunchtime readers! (Prospective future contributors, please check out our original Call for Papers.)

You Won’t Believe How They Went! Five Strange and Terrible Medieval Ends

Who is this? Read on to find out the unbelievable truth!

Nothing in his life / Became him like the leaving it.
– Wm. Shakespeare, Macbeth (1605), I.iv.

A person can achieve historical notoriety in many ways; brave deeds, terrible deeds, happy or cruel accidents of birth and geography, or even a greatly distinctive appearance. But one certain way to be remembered for posterity is to die in some memorable fashion. Today, the East Kingdom Gazette brings you five tabloid stories from history, wherein we learn of some of the more notorious exits of the Middle Ages. Please note that some are quite gruesome!

(NB: Like all good stories, these have been embroidered in the telling and the recollection. We have endeavored to provide the true tale in every case.)

Contents
Sigurd Eyesteinsson – Karma Bites Back
Martin of Aragon – No Laughing Matter
The Bal des Ardents – Practice Safe Cosplay!
Hugh Despenser – There’s No Outsmarting A Wolf
Charles of Navarre – The Cure Is Worse Than The Disease

Sigurd Eyesteinsson – Karma Bites Back

Sigurd (? – 892) was the Earl of Orkney in the latter half of the ninth century. Known as Sigurd the Mighty, he was a fearsome figure in the conquest of those northern Scottish isles by the Norwegian Harold Fair-hair. During one of the episodes of that invasion, Sigurd challenged a local chieftain, Maelbrigd the Buck-Toothed, to a battle with forty men on a side. Thinking to be crafty, Sigurd instead brought eighty men to the fight, winning it handily through superior numbers.

But in a strange twist of justice, Maelbrigd got his revenge. Sigurd struck off his foe’s head as a trophy and tied it to his horse’s saddle, thinking to display it as a mark of his prowess. As he rode, though, the head swung forward and the prominent teeth that gave Maelbrigd his nickname gouged a scratch in Sigurd’s leg. And as any playground veteran knows, the human mouth is a most unsanitary place – the scratch festered and quite soon Sigurd developed a gangrenous infection that killed him outright. Treachery does not pay!

Sigurd’s tale may be found in The Orkneyinger Saga.

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Martin of Aragon – No Laughing Matter

King Martin I of Aragon. Altarpiece of San Severo, Wikimedia Commons.

King Martin of Aragon (c. 1356-1410), like so many of his contemporaries, had a court fool to entertain him when he was disconsolate. One evening, after eating an entire goose at the dinner table, King Martin was suffering from indigestion and called for his fool, one Borra, to ease his distress. When the fool entered the room, the King asked him where he had come from, and the fool said “Out of the next vineyard, where I saw a young deer hanging by his tail from a tree, as if someone had so punished him for stealing figs.”

Succumbing to this wordplay, whose subtle humor has no doubt been muddied through time and translation, King Martin is said to have laughed so heartily and so long that he indeed died of laughter. The question of whether or not this is a tale drafted by the cook to divert attention from the goose is left to the interested reader.

King Martin’s tale may be found in Dr. Doran’s The History of Court Fools, 317-318.

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The Bal des Ardents – Practice Safe Cosplay!

The Dance of the Wodewoses, British Museum, Harley 4380, f.1

In 1393, a masquerade ball was held in Paris by Isabeau, queen to Charles VI. As a bit of fun, the young King and several of his friends decided to dress as wild men, costuming themselves in linen soaked in resin that was stitched all over with loose flax, so that they would appear fierce and hairy. In a crowded ballroom where the only source of light was from flame, what could possibly go amiss?

The young men disported themselves crudely, making obscene gestures and howling and spitting curses at the assembled nobility. (It may be noted that the entire affair was instigated by one Huguet de Guisay, a cruel and arrogant young man who, among other things, used to hunt peasants with arrows from his castle walls.) They thought themselves safe because they had forbidden anyone carrying a torch to enter the hall while they were at sport. But the king’s brother, Louis d’Orléans, defied the ban and came close to a masked reveler, ostensibly to learn his identity.

Unsurprisingly, a stray spark fell onto the highly flammable costume and instantly the dancer was in flames. Rushing about, he set many of the other “wild men” on fire, as well as other guests; the King was saved only by his aunt, the young Duchess of Berry, who threw her skirts over him to protect him. The quick-thinking Ogier de Nantouillet jumped into a vat of wine until the flames were all extinguished, and also survived.

The other young men all perished from their awful burns, most of them slowly and painfully. The odious de Guisay lingered the longest, cursing the dead and the living for three whole days before he died. There are no reports of his death being haunted by the spirits of arrow-filled serfs.

The story of the Wild Men may be found in Froissart’s Chronicles.

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Hugh Despenser the Younger– There’s No Outsmarting A Wolf

The Execution of Hugh Despenser the Younger, from Froissart’s Chronicles. Bibliotheque Nationale MS Fr. 2643, folio 11r

It is almost always a perilous thing to be a royal favorite. It is an especially perilous thing to be the favorite of a weak king who already has many enemies. Hugh Despenser the Younger (c. 1286 – 1326) was much beloved of King Edward II of England, and in his position of royal chamberlain, soundly proved the old adages about power going to the head – he even once reportedly said that he regretted that he could not control the wind! Indeed, Dispenser was so unpopular with everyone but the King that there was even a strange and curious plot wherein aggrieved courtiers enlisted the purported magician John of Nottingham to kill him (and the King) by sticking pins in their wax effigies.

We have no record of any discomfort from pins or effigies. But what we do know is that Edward’s Queen Isabella, nicknamed the “She-Wolf”, harbored a deep enmity toward Despenser, not least because he tried to have her murdered! When the Queen and her co-conspirator, Roger Mortimer, staged a very successful French-funded rebellion against the King, Despenser was captured and jailed. Knowing he was unlikely to escape with his life, Despenser tried to starve himself to death before his trial but was unsuccessful, coming quite alive to the trial and his almost immediate execution.

Here we learn that it can be exceptionally hazardous to try and fail to murder a wolf! Thanks to Jean Froissart’s love of a gory tale, we have a vivid account of Despenser’s death – he was bound to a ladder in the public square, where his genitals were cut off and burned before his eyes, his entrails slowly pulled out, and then his heart cut out and thrown into the fire. Once he was finally dead, his body was beheaded and quartered, and his severed head mounted on the gates of London. Who’s the apex predator now?

Hugh’s tale may be found in Froissart’s Chronicles.

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Charles of Navarre – The Cure Is Worse Than The Disease

The Death of Charles of Navarre. From Froissart’s Chronicles. Getty Ludwig XIII.7

Charles II of Navarre, called the Bad (1332 – 1387) was an exceptionally slippery character in a century that is rife with examples of diplomatic shenanigans. Consummately committed to his own best interests, he maneuvered throughout the Hundred Years War, regularly switching sides, sowing chaos, and on one occasion even throwing open all the prisons in Paris to create a state of anarchy.

Late in life, Charles was severely debilitated by many illnesses and in such a state of decrepitude that he reportedly could not move his limbs. (Froissart claims that this was because of the “viciousness of his habits”.) His physician recommended that he be wrapped up from head to foot in linen cloths that had been thoroughly soaked in brandy. (Again, what could possibly go wrong?!) To ensure a tight and enveloping fit, the cloths were sewn into place by an attendant; but when she moved to remove the end of the thread with a candle, as was her usual habit, the thread caught fire and the entire covering was instantly in flames.

Another version of the story locates the source of the flame in a pan of hot coals that was being used to warm the invalid’s bed, but the end of the story is the same – Charles the Bad died in horrible agony from terrible burns, lingering almost an entire fortnight until he succumbed. Naturally, popular sentiment attributed the gruesome death to Divine judgment; how else would such a Bad king end?

Charles’s tale may be found in Froissart’s Chronicles.

We hope you have enjoyed this small diversion into some of the more lurid corners of history!

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Filed under: A&S Research Papers, Arts and Sciences Tagged: a&s, Arts and Sciences

Birka Unofficial Court Report

East Kingdom Gazette - Wed, 2017-02-08 13:05

Evening court at Birka. Photo by Mistress Brita Mairi Svensdottir

On 28 January, AS LI, Their Majesties Brion and Anna did hold a Royal Court in the Barony of Stonemarche at A Market Day at Birka.

Their Majesties were not only attended by Their Highnesses Tir Mara, Ioannes and Ro Honig, but also by a number of visiting royals.  This included:

Her Majesty Margerite of the Kingdom of Aethelmearc
Her Majesty Xristina of the Kingdom of Ealdormere
Their Majesties Yehuda and Hrodir of the Kingdom of Northshield
Their Highnesses Konrad and Aibhilin of the Kingdom of Northshield
His Highness Antonii of the Principality of the Mists

Their Majesties held several courts during the day.  In the morning, they presented the following awards:

Helena Lundonie, Award of Arms
Scroll by: Onóra ingheann Uí Rauirc

Brian of Stonemarche, Silver Wheel
Scroll by: Marrieta Charay

Peter de Bracebridge, Silver Tyger
Scroll by: Shadiyah Al-Zhara Words: Arthur de Beaumont

Svend de la Maison Al-Karakal (of House Al-Karakal), Order of the Tygers Combatant
Illumination: Ellesbeth Donofrey
Calligraphy: Jonathan Blaecstan

Tobijasz Bogdanovitch, Order of the Tygers Combatant
Scroll by: Heather Rose du Gordoun

Trentus Nubianus, Order of the Tygers Combatant
Scroll by: Shadiyah Al-Zhara Words: Arthur de Beaumont

Hrafn Bonesetter, Presentation of the Shield of Chivalry

Kenneric Aubrey, Silver Rapier
Scroll by: Shadiyah Al-Zhara

Their Majesties further sent on vigil the following individuals:

Emengar la fileresse, Vigil to consider joining the Order of the Laurel

Sigurthr Vigurhafn, Vigil to consider joining the Order of the Chivalry

Kennimathor sent on vigil. Photo by Mistress Brita Mairi Svensdottir

Kennimathor Geirrson, Vigil to consider joining the Order of the Chivalry

Their Majesties suspended court.  Later, they reconvened to present to the Children in attendance the toybox, and they themselves spoke to the youths about what it is to be the Crown of the East.

Her Majesty attended the fashion show, where she opened court and presented the following award:

Seigine Ruadh Friseal, Silver Crescent
Scroll by: Vettorio Antonello

Their Majesties, and the various guest royals in attendance, held court once more in the afternoon.  Their Majesties Brion and Anna presented the following awards:

Murighall O’Riein, Silver Brooch
Scroll by: Aesa Lokabrenna Sturladottir Words: Aislinn Chiabach

Vopiscus Rufus, Award of Arms
Iillumination: Sarah Davies of Monmouth,
Words & Calligraphy: Nest verch Tangwistel

Bess Brechin, Silver Wheel
Scroll by: Triona Maccasky

Lucie receives her writ. Photo by Mistress Brita Mairi Svensdottir

Lucie Lovegood, Writ for Pelican
Scroll by: Kayleigh MacWhyte

Aikaterine FitzWilliam, Seamstress to the Crown

Adrienne d’Evreus, Maunche
Scroll by : Isabel Chamberlaine Words: Aneleda Falconbridge

Sylvia du Vey, Golden Lance
Scroll by: Rhonwen glyn Conwy

Osmond de Berwic, Silver Crescent
Scroll by: Fiona O’Maille ó Chaun Coille

Richard Crowe, Silver Crescent
Scroll by: Kayleigh MacWhyte

Cellach Dhonn inghean Mhic an Mhadaidh, Queen’s Order of Courtesy
Scroll by: Aesa feilinn Jossursdottir Translation by: Kirsa Oyutai

Cellach Dhonn inghean Mhic an Mhadaidh, Silver Crescent
Calligraphy: Robin dit Dessaint Words: Edward Grey of Lochleven
Stained Glass: Marguerite de Gui

Catrin receiving the Tyger of the East. Photo by Mistress Brita Mairi Svensdottir

Eginhard d’Aix la Chapelle, Silver Crescent
Scroll by: Alisay de Falaise
Latin: Sergei of Havre des Glaces and Steffan ap Kennydd
English: Kirsa Oyutai

Catrin o’r Rhyd Fôr, Tyger of the East
Scroll by: þóra Eiríksdóttir  Words: Aneleda Falconbridge

Emengar la fileresse, Laurel
Scroll by: Rhonwen Glyn Conwy  Words: Nicolette Bonhomme

Sigurthr Vigurhafn, Chivalry
Stone by: Kenric aet Essex

Kennimathor Geirrson, Chivalry
Scroll by: Edward MacGyver dos Scorpus Words: Aneleda Falconbridge

Additionally, their Majesties recognized both those new to the SCA, as well as those who have been around for 25 years or more.

Knighting of Sigurthr. Photo by Lord Brendan Crane.

Their Majesties thanked the Birka Staff for all their hard work.  They also went on to thank those who had worked on the EK Calendar, and thanked the artists, including Lisabetta Medaglia, Nataliia Anastasiia Evgenova, Vettorio Antonello, Katrushka Skomorokha, Elizabeth Elenore Lovell, Ursion de Gui, Agatha Wanderer, Eloise of Coulter, and Kayleigh Mac Whyte

Thus did end the Court of their Majesties, Brion and Anna.

YIS,
Malcolm Bowman, Brigantia Principal Herald

PS – Thank you to the Heraldic Staff for the day!  Gwenhwyfar Dinas Emrys, Aneleda Falconbridge, Ysemay Sterlyng, Marian Kirkpatrick, Audrye Beneyt, Kirsa Oyutai, Lucien de Wyntere, Donovan Shinnock, and Gypsy.


Filed under: Court

Dress Your Best on March 4

AEthelmearc Gazette - Tue, 2017-02-07 20:17

Our event is one month away!!!

Come fight and fence once again in a medieval Great Hall. Show off your finery in our fashion show. Join us for a day of enjoyment at Risley Hall!

Please join the Dominion of Myrkfaelinn on March 4, 2017 at Risley Hall (536 Thurston Ave, Ithaca NY 14850) for Dress Your Best. There will be fencing and heavy fighting, but most excitingly a fashion show with prizes! Come take the stage and compete for prizes for things such as best overall, best persona, best accessory. And of course we don’t want to leave out they fighters so there will be prizes for things such as best heavy kit and fanciest fencer! We are also hoping for a class or two on personas and making garb.

Site opens at 10 a.m. and will close at 6 p.m. Autocrat is Gytha Oggsdottir (Lori Drake, 101 Uptown Rd #33, Ithaca NY 14850 607-351-8433).

  • Adult Event Registration: $13
  • Adult Member Discount (or Adult Student Discount) Event Registration: $8
  • Teen Event Registration (13-17): $4
  • Youth (0-12): Free

Make checks payable to SCA NY Inc -Dominion of Mrykfaelinn

Please join us in our gorgeous medieval surroundings!

The official announcement on the kingdom webpage is here.


Categories: SCA news sites

Preregistration Open for Ice Dragon Pent

AEthelmearc Gazette - Mon, 2017-02-06 10:27

Greetings from the Ice Dragon Pent Staff!

Even though it’s only February, it’s not too early to register your entry for the Ice Dragon Pent!

Why take the time now instead of waiting until April 8? You can avoid the hassle of waiting in a long line and instead enjoy your morning knowing that all you need to do when you arrive is display your entry and enjoy the event.

Photo by Master Fridrikr Tomasson.

Whichever categories you plan to enter — and especially if you are entering the new 5-in-1 category — the performance, historic combat categories, or the Pent itself, pre-registration will make the process run more smoothly for you. 

Pre-registration forms are due by April 4th and are now available on the Ice Dragon website. Literary Arts entries are due by March 11.

The Facebook page for the Pent is here.


Categories: SCA news sites

Retainers Needed for F7D

AEthelmearc Gazette - Sun, 2017-02-05 15:29

Greetings, Æthelmearc! 

Just a friendly reminder that Their Majesties will be attending The Feast of the Seven Deadly Sins next weekend, February 12, and will need retainers to help out.

There will be both a morning court and evening court as well as opportunities for regular retaining during the day. Please contact me via Facebook Messenger or email to let me know if you’re available and what times work best for you. 

Please feel free to share this note with your local groups too!

The official announcement is on the kingdom webpage here.

In service,
Baroness Rowena Moore


Categories: SCA news sites

Making Yours the Social (Media) Event of the Season

East Kingdom Gazette - Sun, 2017-02-05 14:42

Republished from a blog post by Olivia Baker (Kate Crandall). Used by permission.

Making an event happen, I mean really happen, is not simple or intuitive. I’m not talking about being an event manager or event steward, here. I’m talking about event promotion. I’m talking about getting your event in front of people who wouldn’t see it without the power of the internet. Now, take away any possibility of an advertising budget. Now add in the additional hurdle of being a group of medievalists.

This is what we, in the SCA face on a daily basis. We have grand thoughts and ideas. We have things we think others will be excited about, but we don’t always understand how best to get the word out to others about them.

Please note, not everything in this post is pertinent to every event. Some event stewards and social media deputies may choose to only implement one or two of the suggestions. However, even one or two of them is better than doing no event promotion at all.

Let me start with a bit of background. Mundanely, I am a small business owner. I began 14 years ago with some cake pans and a website. I started reading and learning and learning and reading. I began to optimize my website for search engines. I eventually learned how to promote my business through various free media outlets. From 2015 – 2016 the gross sales for my business nearly tripled due to optimization and social media promotion. I also did event promotion for Wars of the Roses in 2016, hosted by the Barony of Concordia of the Snows in the East Kingdom. Our attendance was nearly 150% of the previous year’s attendance (there were several other factors including weather and a new site, but the event promotion was also involved) I would like to share some of the knowledge that is applicable to the SCA with any and all who may be interested in promoting their own events.

There’s some terminology I’ll be using throughout the blog. Below are some definitions to help get you through the basics. Please take note, these are basic definitions and are not necessarily a complete explaination of each item. If you would like additional information, there are many resources available on the internet.

  • Server – this is where the data for your website will be stored, making it accessible to internet users
  • Host – to store data on a server
  • Platform – program that allows you to develop your website
  • Domain – the specific address for a website (www.eventname.org)
  • Public Domain – copyright-free media

Throughout this post, I am making an assumption that your local group has the following:

  • Group (barony, shire, canton, etc) website
  • Group Facebook page
  • Group Twitter account
  • Group Google + account

If you do not have any of these, discuss with your local group the best way to implement them. Don’t forget to consult and follow the Society Social Media Policy as well as your Kingdom policy, if applicable, while doing so.

Now, let’s get into the actual event promotion. As an event steward (or social media deputy, if applicable), the first thing to do is to determine if your event should have a website. Ask yourself the following:

  • Is my event a niche event, such as an immersion event, or an event aimed at a very specific group of members?
  • Am I expecting at least 100 attendees?
  • Is my event a Kingdom- or Society-level event?

If you answer “yes” to at least one of these, you should consider creating an event website. If you decide to proceed with an event website, do you want your website to be an “official” website, where you can put all of the necessary information, that will be hosted on your Kingdom’s web server (this may not be applicable in all Kingdoms – contact your local or Kingdom webminister for more information)? Or would you prefer to have your site hosted on a private server?

If you would prefer an “official” website, contact your Kingdom Webminister to determine which programs are compatible with the web server. If this sounds like gibberish to you, that’s okay! Don’t be overwhelmed! Your webminister will help walk you through what you need to know.If you would prefer an “unofficial” website, there are multiple platforms that allow you to host your site without paying hosting charges. I highly recommend Google Sites, as there are many free templates, and it’s relatively simple to apply a specific domain to your website.

PICTURES!!! You want pictures! All of the pictures! If your event is a niche one-off event, find pictures applicable to your event. If you’re doing a viking event, find some public domain images of vikings and viking settings. If your event is a fighting event, work with a known photographer and get permission from them to use their photos on your website. The #1 rule to promoting your event is pictures. To reiterate, PICTURES!!!

Also, you want your website to be “mundane friendly.” If you use a lot of SCA terminology, have a New To the SCA? page that explains what the heck you’re talking about.

Once you’ve created your website, make sure your event announcement on the Kingdom list of events is updated with your website. Be sure to put your domain multiple places in your announcement. More often than not, people will skim the announcement looking for specific information. You want people to see your website and go there…and see pictures! (see what I did there?)

While we’re on the subject of Kingdom announcements, if your event is worthy of a webpage (see the 3 questions above), and you are located within a couple of hours of another Kingdom, get your event up on the other Kingdom’s event listing as well. Often, people are interested in traveling to events in other Kingdoms. Your event may be just the thing to get them there.

The next step is to create an event on your social media pages. Google + and Facebook both allow you to create events. Make sure to put a picture on the event page that will catch the eye. Also, make sure your event website is very easily found on the page. Next, invite all friends you think may be interested in attending. Share your events with your local group, surrounding groups, and your Kingdom group. Encourage others to invite their friends to the event as well. The more invitations that go out, the more people see your event. Additionally, be sure links to all of your social media sites are on your event website.

Now, for many events, particularly those hovering around the 100 person range, this is enough. However, if you’re really interested in getting attendance, the next steps are crucial.

At least once/week, create a post in the social media event pages sharing specific information. Are you having merchants? Highlight a merchant or two each week. Are you having court? Share the time court will be expected. Are you having dayboard? share a sneak peek of the dayboard menu (2-3 items are plenty). With each of these, make sure you include a photo and a link to the website. When you share your post with the Local and Kingdom groups, they are far more likely to be read if they have a picture, than if they do not.  If you do not have a Social Media Deputy in your local group, ask for a volunteer to handle these posts for you, as the task can become cumbersome when you’re handling organizing the entire event.

Timing for these posts is also important. Posting at 6am or midnight doesn’t do you much good. Very few people will see it. You want to post during peak times: 8am, 12:30pm, 5:30pm, 8pm. Think about the times you’re online the most: maybe before work, during your lunch break, after work, after dinner. These are the best times to post and get your post seen. Optimal time is from around noon – 6pm. These are the times you want the bulk of your posts to go out.

If you’re interested in getting a large amount of newcomers find out if your local community has a community calendar that will allow you to add events. Many newspapers and local publications will offer these free to the community. Get your website on there! If you do this, please make it VERY clear that we are unable to accept credit cards at this time (if applicable).

This is the next big thing: get social media support from your local group members! When you share the event post on your personal page, local group page, and kingdom page, the exposure is limited. However, when others share the post on their personal pages, they significantly increase the chances of your post being seen by others. The more your posts are seen, the more intrigued and excited people will get about your event.

The closer you get to your event, the more you want to post. If times change, post about it. If you’re going to have visiting royalty, post about it. If the weather looks like it’s going to be amazing, post about it. If it’s going to rain, post about it, reminding people to bring an extra pair of socks or two. Anything that may affect your potential attendees deserves a post.

If your event is a recurring event, be sure you have someone in charge of taking quality photos for next year’s event promotion. Also, if you are able, have someone in charge of on site social media updates (don’t forget the pictures!). Twitter is a particularly good platform for this. This may seem like a waste of time. I assure you it’s not. Many people who were unable to attend this year will see the fun people are having and will be more likely to attend the following year.

When I say, “Event promotion is not simple or intuitive,” I truly mean it. There is a lot of information and it is not the easiest to manage. However, once you get the hang of it, it becomes much easier. I wish you the best of luck with your future events! If you have any additional questions on event promotion, I’m happy to share all of the knowledge I have in the area!

Bonus: Did you notice I used this blog post for event promotion? No? Look again!

 


Filed under: Uncategorized Tagged: event planning